MYDOLA
PROJECT NAME
MYDOLA APP
YEAR
2025
ROLE
PRODUCT DESIGN CONSULTANT
Overview
MyDola is a community-powered finance app that helps immigrants and diaspora families manage money with purpose. This project involved delivering a MVP concept prototype for the client to use for his pitch deck to raise funds. The client and I worked closely to prioritize key features, determine high priority flows, and narrow down 30-50 high fidelity mobile app screens to present to potential investors.
TL;DR
Designed a mobile MVP concept to support fundraising and validate the product vision ahead of full app development.
Client's Brief
Client Goals
Prepare investor-ready pitch materials by updating the mobile app experience
Align product vision with high-fidelity mobile mockups for demo purposes
Team
Founder
Marketing Lead
Project Scope & Deliverables
Designed 20–30 high-fidelity mobile app screens
Delivered a clickable live prototype showcasing 3–4 core user flows for pitch demos
Developed lightweight brand foundations to support the product narrative
Provided final design specifications for handoff and future development
Design Process
Design Explorations
To align on the product vision, revenue model, and scope required for the Founder’s pitch deck, I created a lightweight wireflow outlining the core product experience and key screens. This was delivered within two days of the kickoff call and served as a shared foundation for collaborative brainstorming, requirement refinement, and deeper iteration in subsequent design reviews.
Design Process
WealthLoop Feature
Through iterative design reviews and feedback sessions, we identified and prioritized the key screens required to support the Founder’s core feature, WealthLoop. This feature enables users to participate in a ROSCA through either private or public loops. Together, we defined the critical user journeys and interaction steps for creating and joining a WealthLoop, ensuring the experience was clear, intuitive, and pitch-ready.
Design Process
Navigation Menu Iterations
Given the early-stage nature of the product, we were intentional about where higher-fidelity UI design was applied. Because the navigation menu appears across every screen, it warranted deeper exploration and multiple iterations. Through this process, the Founder emphasized the importance of giving WealthLoop primary prominence in the navigation, ensuring the core feature remained highly visible and easily accessible throughout the experience.
Project Handoff
Delivered an end-to-end mobile MVP prototype within a single sprint (2 weeks)
Finalized and organized design files for seamless handoff and future development
Provided high-fidelity mockups optimized for live demos and stakeholder reviews
Supplied device mockup assets for use across the pitch deck and marketing landing page